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KOYUDO is based in the Kumano town of Hiroshima prefecture where they are known for making the Kumano-fude brush, a designated traditional craftwork by the Ministry of International Trade and Industry used for calligraphy, painting, and even makeup. They believe in the motto, "always think of new ideas" and are constantly thinking of ways to improve and promote their brushes.

“The traditional craftwork” and Kumano-fude

  • Kumano-fude is the brush made in Kumano town of Hiroshima prefecture.
  • In 1975, Kumano-fude is designated as a traditional craftwork by the Ministry of International Trade and Industry.
  • The traditional crafts are produced by the traditional method with the ancient materials, therefore “the traditional craftwork” is used for only calligraphy brushes.
  • In 2004, “Kumano-fude” obtained its collective trademark, so that all brushes made in Kumano town including calligraphy brush, paint brush, and makeup brush are called “Kumano-fude”.

History of Kumano-fude

During the off season for farmers In the end of the Edo period, they had to get out of the town and find a job. They purchased brushes and inks from other places (mainly Nara) and sold them. This is how Kumano town started business of the brush.

There was enough flat land for agriculture, and no main industry in the Kumano village, so that brush making was spread in Kumano, and now they are proud the highest production in Japan.

From the President

"Always think of new ideas"

President of KOYUDO, Mr. Tsuchiya believes that “The way to remain unchanged is to keep on changing”

Just like what he says, Mr.Tsuchiya keeps on working with new projects. For example, in order to promote “Kumano brush”, he started the factory guiding tour and the experience workshops of brush making in his new makeup brush factory, and the showroom which he created in the lobby welcomes the guests with the gorgeous atmosphere.